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6 Smart Ways of Driving Value to Your Mobile Broadband Business*

Sponsors: Ericsson
Moderator: Berge Ayvazian, Senior Consultant, Heavy Reading
Featured Speakers: Kursten Leins, General Manager, Strategy & Government Affairs, Ericsson Australia & New Zealand; Warren Chaisatien, Strategic Marketing Manager, Ericsson
Date: Thursday, November 29, 2012
Time: 11/29 1:00 p.m. Singapore | 11/29 4:00 p.m. Australia | 11/28 midnight New York
Overview:
Did you know that around US$26 billion in incremental revenues is currently not captured by operators in Southeast Asia and Oceania? Today, more than a quarter of a century since the first mobile technology was deployed, mobile broadband has come to a point where it’s not only about optimizing technologies and services anymore; it’s also about exploring a whole new way of doing business, which requires us to rethink how we innovate, operate, partner and make money.

In order to assist operators in capturing that vast incremental revenue potential, Ericsson launched UNPLUG!, a global thought-leadership and business model innovation initiative, designed to encourage mobile broadband operators to "think outside the box." Join us to explore new ways of doing business and how to realize new revenue streams along with practical strategies mobile operators can deploy in response to the rapid rise of prepaid smartphones.

This webinar will elaborate on the following topics:
  • Six smart ways to drive value to your mobile broadband business: “Incentivist," “Add-on," “One Trick Pony," ” Management," “Here & Now," and “Invisible.”
  • Innovative business model examples from operators around the world
  • Profitable prepaid smartphones: How can operators ride the prepaid smartphone growth wave in Southeast Asia and Oceania?
It’s time to UNPLUG and let’s rethink mobile broadband!

See you there!

*This is a custom webinar.

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