Sponsors: Openet
Host: Alan Breznick, Senior Analyst, Heavy Reading
Featured Speaker: Umman Khawaja, Cable Industry Expert, Openet
Date: Tuesday, December 04, 2012
Time: 1:00 p.m. New York/6:00 pm London
Overview:
Faced with stagnant residential subscriber growth and encouraged by their early success with very small firms, cable operators are now delving deeper into the lucrative small-to-midsized business (SMB) market. Cable providers are seeking to capture more revenue from these small businesses and cut churn rates by enabling more differentiated data, voice and video offerings for them. But, as they increasingly go head-to-head with the big telcos in the SMB market, cable operators face serious obstacles in meeting the more sophisticated, flexible and dynamic telecom service needs of their growing commercial clientele, along with serving such diverse vertical markets as education, healthcare and retail. This custom webinar will explore the SMB market needs, explain how they differ from the residential market needs, spell out the challenges of differentiating services for small companies and recommend ways for cable providers to overcome these challenges.

*This is a custom webinar.

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