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Not Live Enough: Why Maximizing Multiscreen Services With Live TV Is Key to Meeting Customer Expectations

Sponsors: Quickplay
Host: Adi Kishore, Senior Analyst, Heavy Reading
Featured Speaker: Derek Bell, Director of Product Management, QuickPlay Media
Date: Tuesday, November 27, 2012
Time: 12:00 p.m. New York / 5:00 p.m. London
Overview:
In the multiscreen arena, video on demand (VoD) availability on mobile and IP-connected devices has become increasingly common. However, in a true TV Everywhere scenario, MVPDs must be able to offer a seamless viewing experience, reflective on what consumers expect on their televisions. This means providing live content as well as their VoD catalogs beyond the set-top box. There is a short window of opportunity for MVPDs to differentiate their multiscreen offerings with the addition of live TV to their multiscreen VoD services. This webinar will explore the complexities of delivering live content as well as VoD in a multiscreen world using real-world examples of operators delivering comprehensive services today.

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