Sponsors: Ericsson
Moderator: Graham Finnie, Chief Analyst, Heavy Reading
Featured Speakers: Steve Murray, Head of Product Management IP Edge, Ericsson; Robert Haim, Senior Product Marketing Manager IP Edge, Ericsson
Date: Wednesday, June 20, 2012
Time: 12:00 p.m. New York / 5:00 p.m. London
Overview:
The networks of today have very simple yet profoundly important requirements that determine the operators’ overall competitiveness. These requirements can be summarily grouped into two main points: Versatility and Multi-App Support.

Network Versatility in this context refers to the ability of the network to scale in two dimensions: Data Plane and Control Plane. Control plane traffic is generated by network elements and more recently by smartphones to keep the network operation up and it does not generate any direct income for the operator. Control plane scaling points to the ability of the network to process the network-generated protocol messages in a deterministic manner -- this has been a silent issue for the operator recently, e.g., LTE networks generate an average of ten times more control plane messages than its predecessors. In the data plane, Versatility will require that a network continue to operate even in adverse conditions per expected traffic storms, generated by high volume of data, e.g., video (fixed line or mobile).

Multi-App Support refers to the ability of the operator to offer the applications that its market demands, in a quick manner. The operator has to be able to deploy the service quickly to remain competitive and eliminate any opportunity costs. For example, fast delivery of video is now a necessity for all parties: the end user, the operator and the content provider. Since priority is the operator’s main asset in service offering, it is necessary that the operator has the tools to prioritize the content and its delivery. Techniques to facilitate and prioritize services, e.g., content caching and deep packet inspection, enable the operators to generate income from both the subscriber and the content provider.

Deployment of business and residential services in both fixed and mobile networks require versatility and rapid deployment of applications to ensure the expected investment returns for the operators. In this seminar, we will discuss both variants and show that each will have a profound impact on the network operations and business viability.

*This is a custom webinar.

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