Sponsors: Alcatel-Lucent
Host: Alcatel-Lucent
Moderator: Caroline Chappell, Senior Analyst, Heavy Reading
Featured Speakers:
Greg Owens, Alcatel-Lucent Senior Director, Customer Experience Solutions
Jack Zatz, Alcatel-Lucent Senior Director, Managed Services
Date: Thursday, November 15, 2012
Time: 12:00:00 p.m New York/ 5:00 p.m. London
Overview:

A lot has been said about Customer Experience Management (CEM). Some claim that it's a 'flavor of the month' technology invented by vendors. But is it?

In today's challenging marketplace, the experience you provide IS the product. Innovations and intelligence built into today's networks have brought forth new tools that can help service providers as they look to provide a superior experience and maximize the "lifetime value" of their customers. Customer Experience is much more than QoS and QoE, Customer Experience Management is about using "Big Data" and leveraging the flexibility of the network to understand the full spectrum of your customers' needs, then creating innovative solutions that put that intelligence into action.

In this webinar:

• Hear from Heavy Reading Analyst Caroline Chappell, who will explain what's driving the rush of new services and solutions to address CEM.
• We will share real-world challenges from some of today's most innovative operators. Which CEM strategies are paying off?
• Learn about the new network innovations that are bringing CEM capabilities to fruition and making them available to a wider market of providers.
• We will address the critical factors that should be considered when you choose a CEM solution, as well as different approaches to tackling the overall CEM challenge.

*This is a custom webinar.

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