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Utilizing CEM to Deliver End-to-End Customer Experience
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Sponsors: Progress Software
Host: Ari Banerjee, Senior Analyst, Heavy Reading
Featured Speaker: Sanjay Kumar, Industry Vice President for Communication & Media, Progress Software
Date: Wednesday, February 01, 2012
Time: 11:00 a.m. New York / 4:00 p.m. London
Overview:
In this webinar Heavy Reading and Progress Software will discuss the pivotal role that CEM plays in telecom and discuss how foundations of CEM will depend upon principles of Total Quality Management (TQM) as it relates to end-to-end customer experience and its ability to understand and manage transactions in real time. Learn how you can transform your business by emphasizing customer experience from a holistic perspective.