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Sponsors: Ericsson, Huawei, InfoBright
Host: Jim Hodges, Senior Analyst, Heavy Reading
Featured Speakers: Dr. Ray Barghi, Chief Marketing Officer, Huawei ; Susan Davis, VP Marketing and Product Management, Infobright ; Jose Luis Mariz, Strategic Product Manager, Ericsson
Date: Tuesday, May 15, 2012
Time: 11:00 a.m. New York / 4:00 p.m. London
Overview:
Network operators have always focused on understanding customer content preferences, but as the migration to IP continues, new business opportunities are emerging. As a result, the utilization of Subscriber Data Management (SDM) techniques in conjunction with Analytics to both manage subscriber profile data and meet social networking service expectations is rapidly becoming viewed as table stakes to enhance customer experience and help mitigate the threat of the over-the-top (OTT) services model.

Join Ericsson, Huawei and Infobright on May 15th as we discuss some of the key use cases, implementation principles and technological challenges that arise from the need to store and analyze ever-increasing volumes of data.