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Do Mobile Operators Need to Protect the User Experience to Remain Profitable*
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Sponsors: Symantec
Host: Patrick Donegan, Senior Analyst - Light Reading
Featured Presenter: Evan Quinn, Senior Manager, Mobile Strategic Trends Marketing - Symantec
Date: Wednesday, November 16, 2011
Time: 10:00 a.m. New York / 3:00 p.m. London
Overview:
The world is changing for Mobile Operators as they offer an ever increasing array of services and intelligence in smart phones. While these advances have great income potential for the Mobile Operator, they also bring a whole array of responsibilities. Users expect a level of protection as they use applications like mobile banking or mHealth where privacy and personal data need to be secured. The user, whether a consumer or enterprise, expects a user experience where they are protected under any and all circumstances. The stakes are high since users will churn if they don't feel confident. Learn from Heavy Reading and Symantec how Global Mobile Operators intend on addressing these issues. Based on an extensive global survey of Mobile Operators, the attendee will hear primary information on these issues and their potential resolutions. *This is a custom webinar