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Optimizing the 3G & 4G Mobile Internet Experience

Sponsors: Cisco
Host: Berge Ayvazian, Senior Consultant, Heavy Reading
Featured Speakers:Dan Kurschner, Senior Marketing Manager, SP Mobility Marketing, Cisco Systems; Greg Walsh, Marketing Manager Mobile Internet Technology Group, Cisco Systems
Date: Tuesday, June 26, 2012
Time: 11:00 a.m. New York / 4:00 p.m. London
Overview:
Mobile operators and their suppliers face major challenges in improving the mobile broadband user experience, given the current lack of intelligence at device or application level. Most operators are limited to network-centric metrics for coverage and connectivity, and there is no consensus on best practices for user-centric mobile analytics. Even the leading mobile operators have not met customer expectations on 3G while planning their 4G networks. This webinar is designed to drive awareness and build consensus on best practices for user-centric analytics and multi-dimensional intelligence to improve the 3G and 4G mobile broadband experience.

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