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Getting Dynamic With VoD Ads*

Sponsors: SeaChange International
Host: Alan Breznick, Senior Analyst, Heavy Reading
Featured Speakers: Robert Klippel, VP of New Products & Operations, Comcast Spotlight; Venkat Krishnan, VP of Products, SeaChange International
Date: Thursday, November 15, 2012
Time: 1:00 p.m. New York / 6:00 p.m. London
Overview:
Following years of fits and starts, dynamic ad insertion for cable video-on-demand (VoD) services is finally becoming a reality in the U.S., enabling American MSOs to compete against advertising systems that power Web-fed video services. Most recently, Comcast announced that it has begun a scaled deployment covering 17 markets, encompassing 7 million homes. The MSO expects to complete this deployment by the end of the year. At the same time, such leading European cable providers as Liberty Media, UPC, KDG and Unity Media are dynamically inserting ads in VoD content as well.

This webinar will look at what the Europeans, Comcast, other major U.S. MSOs, and the cross-industry Canoe Ventures consortium are doing with dynamic VoD ads, the technical, operational and competitive challenges that they must overcome, and the opportunities that lie ahead. The webinar will also address the Internet video ad market, which is already a multibillion-dollar industry with a worldwide presence.

*This is a custom webinar.

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