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Sponsors: Sybase
Host: Neil McGovern, Director of Marketing and Strategy at Sybase, an SAP Company
Featured Presenter: Sheryl Kingstone, Director at Yankee Group
Date: Thursday, February 03, 2011
Time: 11:00 a.m. New York / 4:00 p.m. London
Overview:
The hyper-convergence of Internet, media, mobility and devices is driving a fundamental transformation in the Communication Service Providers (CSPs) industry. Only those who can provide differentiated services that satisfy the constantly evolving demands of both consumers and businesses will survive.

To truly deliver on the vision of the ultimate customer experience requires up-to-the-moment situational awareness. CSPs must depend on real-time analytics to speed the creation of unique product and service bundles, to optimize networks in a way that reduces churn, and to provide highly customer-centric services and support.

Join Sheryl Kingstone of Yankee Group and Neil McGovern of Sybase, an SAP Company, to learn how real-time analytics is being implemented by a broad range of CSPs, and where real-time analytics can yield the most value based on recent Yankee Group survey data.

During this 45-minute complimentary Webinar you will learn why CSPs are turning to real-time analytics and complex event processing as a way to gain faster insight into data -- even as it changes moment to moment.

*This is a custom Webinar