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Host: Alan Breznick, Senior Analyst, Heavy Reading Date: Thursday, August 19, 2010
Time: 12:00 p.m. New York / 5:00 p.m. London
Overview: As triple and quad play bundles become table-stakes for service providers, they are seeking differentiation through seamless delivery of services across all three device platforms: the PC, TV/Set-Top Box & mobile handset. The integration of the service provider’s brand, applications and services across device platforms and the ability to consume preferred content within and out-of-home environments will underscore the value of the bundle to consumers. However, to enable simple and seamless three-screen convergence, service providers will need to avoid technology pitfalls, develop a robust but flexible network and find innovative revenue models. Service providers will also need better ways of measuring and tracking who is watching those multiple screens, using new technology that enables more effective ways for network operators to gauge just who is watching what, which will directly enable revenue generation from Advanced Advertising across Three-Screens.